This International Women’s Day, we rediscover and redefine what it means to be a phenomenal woman. Through the voices of our in-house talents at our Singapore HQ, we reflect on the women who inspire us and how, in every role, against all expectations, and with every win, we are empowered by their influence and our journey forward.

"Being a phenomenal woman means embracing every role with purpose, whether as a wife, mother, product designer. With grit and determination, I carve my path, juggling responsibilities and dreams with resilience and heart, defining what it means to be phenomenal.

I find Brené Brown embodies a phenomenal woman. She has revolutionized the global approach towards courage by sewing the missing piece of vulnerability back into the mix as a truly brave and powerful act. This has allowed women to shatter self-imposed ceilings for boundless self-worth and carve out a new future.

What empowers me is the ability to turn ideas into tangible products that make life simpler, better, and more meaningful. It’s about designing products that don’t just function, but inspire and make life a little better, a little easier, and a lot more enjoyable. The difference I am able to make is real, and that's what drives me."

"To me, a phenomenal woman embraces the discomfort that comes with growth and transformation. Much like a butterfly emerging from the depths of its cocoon, she embraces the boldness that propels the energy within her—knowing that life is short and she is free to be.

You, her, them—every woman is phenomenal, for her role in society is ever changing and in this present world, constantly flourishing.

From ideas to brands and visuals, I am grateful for the ability to transform intangible concepts into something profoundly meaningful. Every undertaking is an opportunity to craft something that not only stands out but resonates. It's about balance: blending creativity with purpose, making every detail count, and knowing that my work has the power to connect, inspire, and leave an impact."

"A phenomenal woman knows her worth, embraces her aspirations, and lives life with purpose. Her journey is not solely driven towards achieving success; she allows herself to care deeply about the people surrounding her and spreads kindness everywhere she goes.

I am inspired by the incredible friends and colleagues around me, and not only for their abilities and skills, but because of how much they truly care and support one another.

As a brand strategist, I feel empowered by shaping a brand’s narrative and guiding its direction with purpose. It’s about connecting the dots between creativity and strategy, ensuring that every decision supports a bigger vision. Empowerment comes from knowing that I play a key role in influencing a brand’s success and helping others see the bigger picture."

"Being a phenomenal woman means embracing our inner strength and channeling it to create a meaningful impact. It’s about showing resilience, nurturing our dreams, and uplifting those around us.

Mothers embody phenomenal women to perfection. They are able to conceive, carry life within them and give birth to newer generations with bravery and love. Their ability to nurture and protect is nothing short of inspiring.

Personally, I find empowerment in my role of turning imagined worlds and objects into reality. There's something profoundly inspiring about bringing ideas to life, whether through design or creative expression. This ability to manifest the unseen makes me feel connected to something greater."

"I believe being a phenomenal woman means finding your voice, standing up for yourself, turning your weaknesses into strengths, and protecting those you love.

The phenomenal woman I admire most is my grandma. She has faced countless challenges throughout her life, carrying her family on her shoulders. She always said that this was her mission in life, and she draws strength from it.

The ability to weave a brand’s story into space and design empowers me. It’s about creating environments that invite connection, making each display a subtle invitation for people to engage with what’s on offer. Empowerment comes from knowing that every choice I make shapes how others experience the brand, turning simple moments into something memorable."